About us
Syllable is a public relations consultancy and full-service integrated marketing communication agency based in Thailand. The company was founded in 1986 by former editors of the Bangkok Post and creative minds in advertising and public relations.
Our Vision
★★★★★
To be the driving force behind our clients’ industry prominence with innovative solutions
Our Mission
★★★★★
Dedicated to delivering outstanding solutions that not only meet but exceed the pinnacle of quality and professionalism
Our Organization
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Syllable stands proudly within the dynamic Expertise Group of Companies, encompassing a spectrum of innovative ventures. Among its distinguished siblings are Expertise, the trailblazing advertising agency; Syllable, a strategic force in public relations; Feature, the hub for creative design and production of communication materials; Decibels, where music production and sound recording reach new heights; and Sansakrit Book, the visionary publishing house. Together, this eclectic ensemble forms a powerhouse, each entity contributing its unique melody to the symphony of creativity and success within the Expertise Group.
What we do
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Syllable’s team of ex-editors and creators consistently produces original content while nurturing robust partnerships with suppliers. Drawing from decades of solid experience, Syllable provides clients with profound industry knowledge and an extensive network in Thailand. The agency boasts a deep understanding and close relationships with all local mass media sectors.
Furthermore, Syllable’s digital team takes charge of formulating powerful communication plans, ensuring clients achieve success both online and offline. Demonstrating a genuine commitment to service excellence, the Syllable team strives to exceed client expectations in every endeavor.
Our Organization
✦✦✦✦✦
Syllable stands proudly within the dynamic Expertise Group of Companies, encompassing a spectrum of innovative ventures. Among its distinguished siblings are Expertise, the trailblazing advertising agency; Syllable, a strategic force in public relations; Feature, the hub for creative design and production of communication materials; Decibels, where music production and sound recording reach new heights; and Sansakrit Book, the visionary publishing house. Together, this eclectic ensemble forms a powerhouse, each entity contributing its unique melody to the symphony of creativity and success within the Expertise Group.
What we do
✦✦✦✦✦
Syllable’s team of ex-editors and creators consistently produces original content while nurturing robust partnerships with suppliers. Drawing from decades of solid experience, Syllable provides clients with profound industry knowledge and an extensive network in Thailand. The agency boasts a deep understanding and close relationships with all local mass media sectors.
Furthermore, Syllable’s digital team takes charge of formulating powerful communication plans, ensuring clients achieve success both online and offline. Demonstrating a genuine commitment to service excellence, the Syllable team strives to exceed client expectations in every endeavor.
Our Leadership
Mr. Pirakit Valaiphatchra
– President –
A luminary armed with a Master’s degree (Hon.) in management from West Virginia University, USA, Pirakit Valaiphatchra is the captain at the helm. A former Deputy Business Editor at The Bangkok Post and editor at The Shell Companies in Thailand’s Public Affairs Department, Pirakit is not just a leader but a visionary. His journey includes founding the Expertise Group of Companies, marking a trail of success in the dynamic landscape of business and communication.
Mrs. Payom Valaiphatchra
– Executive Vice President –
Payom Valaiphatchra, the Executive Vice President, and maestro of political science with intensive training from The Times School of Journalism in Singapore, is a former social and entertainment editor at The Bangkok Post and the founding editor of the Outlook lifestyle section. A pioneer in environmental reporting, Payom’s accomplishments extend beyond the ordinary, earning her a national award. Not just a wordsmith, Payom is the lyricist behind notable compositions such as “The ASEAN Way: The ASEAN Anthem,” “Tourism for All” for World Tourism Day 2016, and “A Place in the Sun,” a melody promoting MICE in Thailand. A pioneer in environmental reporting, Payom’s accomplishments extend beyond the ordinary, earning her a national award.
Mrs. Payong Kungwansurah
– Executive Vice President and COO –
An educational journey turned towards journalism and public relations, Payong Kungwansurah is the Executive Vice President and Chief Operating Officer. Former Deputy Editor of Sunday Post at Bangkok Post Newspaper and the editor of Living Thai magazine for the SUPPORT Arts and Crafts International Centre of Thailand, Payong brings a unique blend of skills and insights to the table. Her diverse background reflects a commitment to excellence and a passion for shaping compelling narratives in the media landscape.
Public Relations
Tailored solutions catering to your needs through our professional services range
Corporate Affairs
Navigate the complexities of corporate communication with Syllable’s expertise in Corporate Affairs. Expect strategic counsel and effective communication strategies that align with your corporate goals.
Public Relations
Trust Syllable to build and maintain positive relationships with the public. Our Public Relations services ensure a favorable public image, strategic messaging, and effective reputation management.
Community Relations Marketing PR
Strengthen your ties with the community through our Community Relations services. Expect tailored engagement plans that resonate with local communities, fostering positive relationships and social responsibility.
Marketing PR
Elevate your marketing efforts with our Marketing PR services. Syllable crafts compelling narratives that integrate seamlessly into your marketing strategies, enhancing brand visibility and customer engagement.
Branding Development
Shape and refine your brand identity with Syllable’s Branding Development expertise. Expect comprehensive brand strategies that resonate with your target audience, creating a lasting and impactful brand image.
Event Management
Creatively execute memorable events with Syllable’s Event Management services. From concept to implementation, we ensure flawless coordination and strategic planning to make your events a resounding success.
Customer Relationship Management
Consumer and trade promotions,
Dealers/ distributor relations,
Product launches, Event marketing